The Superbowl Letters

Did you see the Mercedes ad from the superbowl? 

I watched it three or four times. The first time I noticed how much fun someone had doing up the contract in Latin. Homeschooling Moms notice things like that. And I noticed the nails, I think they are a nice touch, just quietly evil. 

I keep thinking about it, a few random things. Of course I think of The Devil and Daniel Webster. And I think about two old songs, Charlie Daniels Band's "The Devil Went Down To Georgia" and Terri Gibbs' "Somebody's Knockin'." But mostly I am wondering in terms of Lewis's  The Screwtape Letters - because my first instinct watching this ad is to think, Ha, the devil lost this round. But then I start thinking about pride. What sort of pride would it take to just take on the devil on your own power as this guy is doing? And would Lewis find that pride a bigger sin than signing the contract offered him? And how often do I take on Satan on my own strength?